Phoenix Suns Sign Multi-Year Jersey Deal With Paze, Replacing PayPal
Early Warning Services will place its Paze brand on Suns jerseys in a multi-year deal, succeeding PayPal as the team's official jersey partner.
The Phoenix Suns have struck a multi-year jersey partnership with Early Warning Services, LLC, the Arizona-based financial technology company behind both the Zelle and Paze payment brands, the organizations announced. The deal places the Paze logo on Suns game jerseys, replacing PayPal, which had previously held the team's jersey patch sponsorship.
The agreement carries a notable local dimension: Early Warning Services is headquartered in Arizona, giving the partnership a regional tie that aligns the NBA franchise with one of the state's prominent fintech players. Zelle, Early Warning's peer-to-peer payment network, has grown into a widely used tool in everyday American financial transactions, lending the company significant brand recognition ahead of its push to promote Paze.
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Paze is Early Warning's digital wallet product, and the Suns jersey — one of the most visible real estate in professional basketball — positions the brand in front of a national and global audience each game night. The sponsorship represents a strategic marketing move for Early Warning as it works to build consumer awareness of Paze in a competitive digital payments landscape that includes established rivals.
Jersey patch deals have become a meaningful revenue stream for NBA teams since the league introduced them, and the Suns' latest agreement reflects continued corporate appetite for courtside visibility. By pairing with an Arizona-rooted company, the franchise also reinforces community and business ties within its home market.
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